I've been supported by Yamaha Europe and Yamaha UK for over 20 years. I've established myself as one of the their longest serving and most consistent ambassadors. I first motorcycled around the world on their 1999 YZF R1 Exup then again in 2001, twice in 2002, 2004, 2005 and 2008. The 2005 ride was accomplished in 19 days 4 hours, the fastest circumnavigation of the world at the time and it still holds. I moved onto the Super Ténéré and ride the length of the Americas 3 times - I've ridden this route 8 times in total - and hold the record for the fastest 'Double Transit' end to end to end in 45 days. It goes on - MT-09 to Mongolia, Ténéré 700 around the world for the 8th time and now riding the Wabash e-cycle around the world.
The Wabash World Bike
Paolo Pavesio, Marketing Boss at Yamaha Europe
Squire are the oldest lock manufacturer in the world and go back to Napoleonic times. They are a family run British business headed up by third generation boss John Squire. I've been supported by this lovely company since 2018. The brand logo is about being tough - 'Nick tough' - which is interesting because I don't feel that tough, I just get on with the job of creating and finishing adventure stories, although I admit they are not always easy. John Squire has supported me on several big motorbike rides, supported my MACH Festival and the future is good as we are discussing new plans for 2024.
A new sponsor signed up in the middle of 2022 and what a lovely bunch they are. Headed up by Kerry Carruthers, the route is Yorkshire Coast based and the idea is not dissimilar to the more famous North Coast 500 in Scotland. Their premise, and I'm 100% behind it, is that you don't need to travel far to have a great adventure. I know it's a bit rich from a world traveller like me but of all people I should know, everything you want in an adventure starts at home.
Equipment Suppliers
Nice company, probably one of the best bike packing luggage manufacturers in the world, definitely top three. Headed up by Nathan, an amazing young entrepreneur, they have a big space in Leeds and I vouch for their bags being a great product.
Likewise, Quoc cycling shoes kindly sent me a pair and I haven't looked back. I've given them lots of grief and they take all the punishment I can give them 8 to 10 hours a day and they are still comfortable. Really excellent product.